Authenticity is the most underrated currency we have as humans. Authenticity is knowing that I can trust you and you can trust me – to say what is honest, to say what is real, and say what needs to be said… because it needs to be said, and for no other reason.

Being genuine means that you’ll be authentic no matter the situation. It doesn’t matter who’s in the room, you’re not trying to impress anyone else, and your intentions are good. That’s genuine authenticity and it’s rare.